Tokens – Cases & Examples
Case Study 1 – Commercial Use
Suppose that we wish to make a commercial campaign informing our customer base about a new collection that comes with special and diverse discounts. In order to make the communication more personal and give a familiar tone, we can use the full name of each recipient accompanied by the specific discount he/she qualifies for.
In this case, we have 3 different tokens. The first 2 regard the name of the customer, while the 3d represents the discount. So, the tokens are:
Consequently, the text in our landing page could be:
“Dear Mr. [Token 2], our new collection is waiting for you! Don’t miss the chance to purchase selected items on [Token 3] discount!“
Otherwise, we can use recipient’s first name to make our CTA even friendlier. The text in this case would be:
“Hello, [Token 1], we know that you love brand new jeans, that’s why we offer you [Token 3] discount on our new collection.“
Case Study 2 – Insurance Renewal
Let’s suppose that we want to inform many clients about the forthcoming expiration of their insurance contract and the available time they have to renew it. In this case the minimum Tokens we should use are the following 3:
Message example
“Dear customer, we would like to inform you that your insurance contract No. [Token 1] expires on [Token 2]. If you wish to stay with us, then you should renew our agreement the latest until[Token 3]“